Refreshing the eye, the heart, and the imagination.

Thursday, April 10, 2014

Introducing: Ardent Darcy




Those of you who follow me on Facebook and Twitter know that there has been a special announcement in the works around here. Without further ado, I am so pleased and excited to announce the advent of my new business, Ardent Darcy!

This may seem sudden to many of you, but dreams of owning my own business have haunted me for years. The concept of Ardent Darcy was born early last year, and while I did not sense the urgency to birth it, I did reserve the name, website, and social media, worked on my floral design skills, and took a class on entrepreneurship. Even after all that, the idea lay dormant. I've mentioned that 2013 was quite obviously a year of waiting, of holding back, of observing and learning. I clearly felt that it was a year of quiet and preparation. The timing just wasn't right.

Even the beginning of 2014 seemed to say, "Wait." It wasn't until just a few weeks ago that the sense of urgency to act kicked in. Looking around, it seems rather bizarre timing. Big parts of life are in flux; there's a lot of uncertainty. But it feels like time to start doing, oddly enough. It's scary, but it's exciting.

The past few weeks have been a flurry of activity: getting a business license and all the rest of what goes on behind the scenes in a business set up, creating a complete logo and setting up a website, working nights and weekends to tweak things and to pull together demo bouquets and photo shoots. It's been tiring, but it makes me so happy.

So what is Ardent Darcy? Ardent Darcy comes from my love of literature - Jane Austen, to be exact. In her novel Pride and Prejudice the main character, Elizabeth Bennett, is sure that Mr. Darcy is a stuck-up snob, only to be caught off guard with his passionate plea: "You must allow me to tell you how ardently I admire and love you." I blended that love story with my love of styling, floral design, and real-life love stories, and there you have it: the perfect proposal followed by the perfect wedding. I do hope you'll visit the website to find out more (unfortunately, the mobile version shows only the blog, not the full site), and will follow on Twitter, Facebook, and Pinterest. I can promise loads of beautiful flowers, some vintage classic styling, and lovely wedding photography as time goes by.

If you know a soon-to-be-married couple who needs styling assistance or floral design for their big day, please pass the word along!

And don't worry. I'll still be over here writing and wondering out loud. Thank you for joining me thus far, and for considering joining me on the next stage of life. I value each of you so much!



2 comments:

  1. Congratulations! I love this! I'm a big fan of Jane Austen. I love your business idea! I wish there was someone like you in my close proximity three years ago when I planned my garden wedding and decided to "do it all MYSELF". Not the best idea. Fingers crossed you'll get lots of bookings!

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  2. Thank you, Kathrine! I'm hoping to relieve a few brides' stress...but your wedding was beautiful!

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